Published on 15 - October - 2007
Opportunity knocks for the garden industry and the internet, says HTANew research underlines the potential of the internet for garden retailers.
Opportunity: the net is 'a medium the garden industry cannot afford to ignore,' says David Gwyther.
The HTA has identified opportunities for the garden industry including the scope the internet offers for the traditional retailer; the possibility of using the internet to target consumers in real-time; and the particular possibility of using the internet to attract marginal gardeners.
Research from the association found that:
Commenting on the significance of these figures, David Gwyther, director general of the HTA said: "This research shows that those who now use the internet have almost doubled since 2001, when the HTA carried out a similar study.
"With 20m gardeners in total, such large numbers turning to the internet, demonstrates that it is now a medium which the garden industry cannot afford to ignore."
Estimates indicate that by 2020 online shopping will account for 40% of retail shopping, and the garden industry must act now to stay ahead of the game.
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