Published on 1 - August - 2007
Plasti-kote outperforms specialist paint marketPlasti-kote, part of the Valspar Corporation, has said a recent £500,000 investment in a consumer advertising campaign has paid huge dividends.
The coatings manufacturer told DIY Week.net that figures from market analyst GfK for June show Plasti-kote outperforming the market in both volume and value.
In the specialist paint sector Plasti-kote says it outperformed its rivals, and achieved a volume growth of 10.31% year-on-year.
In the spray paint sector Plasti-kote achieved year-on-year volume growth of 10.99%, gaining 4.7% points in market share. High gloss and metal finishes were the stand-out product categories.
"Our consumer advertising campaign has been complemented by a strong pr campaign with 15 million consumers seeing the Plasti-kote brand in June," said Paul Silk, head of sales and marketing for Plasti-kote. "We are now rolling out a series of merchandising and POS initiatives that will support this strengthening of our brand."
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