Specialist woodcare and paint company Rustins, has reported a 10% increase in sales in its paint division for 2009. 

The latest GfK figures reveal that Plasti-kote drove a 12% volume growth and increased its market share to 77% by the end of 2007. 

An interactive, informative and consumer-focussed virtual shop-front makes a significant difference, claims the paint-spray manufacturer. 

Investment in labelling and manufacturing aims to make the brand more appealing.