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GfK Fast Facts

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December 2010
Although the DIY adhesive tape market declined 3.9% this month, the 'cloth' category grew 49.9% and now makes up 15% of the volume sales.
- GfK RT UK, DIY Adhesive Tapes, GfK Panelmarket excl. Garden Centre/Ironmongers, Volume Sales, Octobe

November 2010
Wet weather has seen slug killers return to growth for the first time in three months, up 12% on the same month last year.
- GfK RT UK, Panel Market excl. Ironmgr Chemicals Report, Value Sales, September 2010

October 2010
In the month of September although the emulsion market declined 1.8%, the One Coat category, which has been declining for 5+ years, grew 19.7%.
- GfK RT UK, Panelmarket excl. GC, Emulsion Paint, Volume Sales, September 2010 vs. September 2009.

October 2010
September has seen the BBQ market within mass merchandisers grow by 45%, however value has only grown by 13%, indicative of a 21.8% price decrease within the channel.
- GfK RT UK, Mass Merchandisers, Outdoor BBQ, Sales Value, Volume & Average Price, September 2010

October 2010
Several powered gardening markets have seen somewhat of a late resurgence in September with Lawnmowers in particular recording 20.3% value growth against September 2009. It is worth remembering that despite this good performance the Lawnmower market is still declining heavily in 2010, primarily off the back of poorer weather against 2009.
- GfK RT UK, Panel Market ex GC/IM, Lawnmowers Report, Value Sales, September 2010

October 2010
Most powered garden markets have experienced double digit declines in August 2010. Much of this can be attributed to the wetter, cooler weather we have witnessed against August 2009. This poor performance has also extended to other outdoor tool markets, with garden hand tools declining 22% over the same period.
- GfK RT UK, Powered Gardening (Includes Lawnmowers, Hedge Trimmers, Grass Trimmers, Chainsaws) & GfK Garden Hand Tools report, Panel Market ex GC/IM, value sales, August 2010

September 2010
After a wet August 2010 masonry paint sales fell 16.7% on August 2009. Though it seems the consumer may of just pushed their DIY projects indoors as the emulsion paint market grew at 3.4%, with kitchen & bathroom and durable paint showing double digit growth.
- GfK RT UK, Emulsion and Masonry Paint Panelmarket excl GC, Volume Sales, August 2010 vs. August 2009.

September 2010
"Total showers are reporting growth of 6% for the month of August, however are still down 4% for the previous twelve months. Did the wet weather in August drive consumers to work on interior projects?"
- GfK RT UK, Showers, Panel Market Excl Gardcent/Imngr, Value Sales, August 2010 vs. August 2009, MAT August 2010, Vs. MAT August 2009.

September 2010
"Despite the wet August, sales of triple-action lawn fertilisers continue to dominate the market growing by 28% whilst all other lawn fertilisers suffered heavy declines".
- GfK RT UK, Lawn Fertilisers Panelmarket, Sales Value, Aug 2010

September 2010
Total lawn fertilisers are reporting growth of 1.6% Sales value for the month of July. Where mass merchandisers have achieved 19% growth, DIY Superstores have suffered losses of over 15%.
- GfK RT UK, Panel Market Excl Imngr, DIY Superstores, Mass Merchandisers, Lawn Fertilisers, Value Sales, July 2010 vs. July 2009.

September 2010
The market has seen masonry paint grow in the key month of July 2010, up 1% in volume and 11% in value! We can also see the consumer has been moving towards the 'Coloured' option, with this sector of masonry growing 2.4% whilst 'White' has declined at -1.5% in volume for the month of July.
- GfK RT UK Panel Market, Masonry Paint, Vol/Val Sales, July 2010 vs. July 2009.

August 2010
The market for primers and undercoats is showing volume declines of -10.8% while value is just in positive territory at +0.3%. However within this sector we are seeing growth for the area of combined primers and undercoats, perhaps consumers are buying in to the time saving benefits on offer with these products?
- GfK RT UK, Panel Market, Primers and Undercoats, Vol/Val Sales, July 2010 vs. July 2009

August 2010
Lawnmowers have experienced their second consecutive month of growth, recording a 2.1% value increase June 2010 vs. June 2009. This is positive news for a market which really struggled at the beginning of the year and also relatively surprising given the lack of rain that we've had.
- GfK RT UK, Lawnmowers, Panel Market Ex Garden Centres & Ironmongers, Value Sales, June 2010

August 2010
The lack of rain has led to a surge in sales of 'Shade & Drought' lawn seed with volume gains for June of almost 17% in comparison to the same month last year.
- GfK RT UK, Panelmarket Excl Ironmngrs Lawn Seed, Volume Sales, June 2010 Vs. June 2009

August 2010
The fine weather seen in June has not translated through to sales of exterior trim paint, where sales in volume of paint sold were down 10.8% versus June 2009. Perhaps the anticipation of the World Cup kept DIYers busy indoors.
- GfK RT UK, Panel Market Trim Paint Report, Volume Sales, June 2010

July 2010
The Specialist Paint market has suffered declines at a total level in June, however one of the bright spots is the Finishes for Metal category which has grown 0.4% in Volume and 4% in Value this month!


- GfK RT UK, Panelmarket excl. GardenCent, Specialist Paint, June 2010 vs. June 2009

July 2010
"The Specialist Paint market has suffered declines at a total level in June, however one of the bright spots is the Finishes for Metal category which has grown 0.4% in Volume and 4% in Value this month!"
- GfK RT UK, Panelmarket excl. GardenCent, Specialist Paint, June 2010 vs. June 2009

July 2010
The Specialist Paint market has suffered declines at a total level in June, however one of the bright spots is the Finishes for Metal category which has grown 0.4% in Volume and 4% in Value this month!

GfK RT UK, Panelmarket excl. GardenCent, Specialist Paint, June 2010 vs. June 2009

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July 2010
The lack of rain has led to a surge in sales of 'Shade & Drought' Lawn Seed with Volume gains for June of almost 17% in comparison to the same month last year.

GfK RT UK, Panelmarket Excl Ironmngrs Lawn Seed, Volume Sales, June 2010 Vs. June 2009

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July 2010
The lack of rain has led to a surge in sales of 'Shade & Drought' lawn seed, with volume gains for June of almost 17% in comparison with the same month last year.
- GfK RT UK, Panelmarket Excl Ironmngrs Lawn Seed, Volume Sales, June 2010 Vs June 2009





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