Burton McCall has done a deal with mills and wine accessories supplier Peugeot for exclusive distribution into the UK and Eire retail channels.
Burton McCall says the deal will add considerable value to its existing portfolio of brands.

"One of our main considerations when working with partner companies is compatibility of brand positioning," commented managing director Steve Davey. "Burton McCall is associated with global brands that lead in their categories and any brand we consider must be at this level.

"Peugeot are class leaders and continually set the standard by which others are judged and we look forward to playing our part in their continued success within UK retail."

To ease the transition Burton McCall's sales team will contact all existing stockists over the coming weeks. As of immediate effect all orders and communications should be directed to Burton McCall, and product deliveries will start on November 1.