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New marketing director for Screwfix

Published: 16 February 2017 - Jenny Wonnacott

Graham Smith has been promoted to marketing director at Kingfisher retailer Screwfix.

Graham Smith has been with Screwfix for eight years, including several as retail marketing director
Graham Smith has been with Screwfix for eight years, including several as retail marketing director

Mr Smith has been with Screwfix since 2009 and most recently had the position of retail marketing director before taking on the role of marketing director from John Mewett, who will be the group digital director at Kingfisher.

The appointment means Mr Smith will join the board at Screwfix and will have responsibility for marketing across the business. During his time at Screwfix, Mr Smith has delivered several promotional plans across the retailer and has built brand awareness through advertising and sponsorship initiatives.

He said, “Screwfix’s core objective is to help our customers do their jobs quickly, affordably and right first time. At the heart of this is our commitment to deliver high levels of convenience for our customers.

From this perspective, I’ll be focused on making sure we deliver this across all our channels as we continue to grow the business.”

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