Essential reading for retailers and suppliers in the home improvement market

New look for DIY store John Lyne Home Hardware

Published: 14 November 2008
Family-run DIY store John Lyne Home Improvements has rebranded and is now known as John Lyne Home Hardware.
New look for DIY store John Lyne Home Hardware
The 14-year-old firm in Shipton-on-Stour, Warwickshire, unveiled its new look last weekend with mayor Alan Noyce and wife mayoress Angela officially opening the shop.

The transformation showed how far the company has come since John Lyne's son Andrew, working with his dad, transformed a flat and former charity shop into a traditional hardware store.

The revamp has seen a new sign installed, staff given new uniforms and a rebrand point-of-sales materials.

John Lyne Home Hardware's 18,000 sq ft currently sells more than 10,000 lines has also diversified into other ranges, with seagrass storage units and willow hamper sets to attract younger customers.

Andrew Lyne took full ownership of the business in 2002 and the relaunch, which has seen the store open for the first time on Sunday between 9am and 1pm, is aimed at improving the shopping experience of current customers as well as attracting new ones.

Andrew Lyne said: "We've had to move with the times opening on Sundays and venturing into more unusual softer lines."


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

What do you think?

What's driving growth in the adhesives & sealants category for you?

Latest reader comments

re: Flooring Republic set for “monster growth” in UK

Monster growth off the back of taking people's money and not supplying the goods it would money is on the cash leaving this ...

re: UK's first comparison site for DIY and building supplies launches

Well, when I saw this website I thought it was a brillianr idea until I started searching for goods. Iwent for engineering bricks and got ...

re: excels in Which? website survey

Ian Wells
I called in to the Rainham, Kent branch for some gaffer tape and AA batteries. It was just about closing time and the assistant had started ...

re: New B&Q trade discount card offers up to 25% discount

Do you lot not realise that this isn't B&Q's website? It's a trade news publication, they won't be passing on referrals!!...

re: Wickes owner sees like-for-like growth from price increase

worked for Wickes just under a year in TW1, never saw a company throw so much stock into skips without recording it first only written off ...

Most read stories