Essential reading for retailers and suppliers in the home improvement market

New look for DIY store John Lyne Home Hardware

Published: 14 November 2008
Family-run DIY store John Lyne Home Improvements has rebranded and is now known as John Lyne Home Hardware.
New look for DIY store John Lyne Home Hardware
The 14-year-old firm in Shipton-on-Stour, Warwickshire, unveiled its new look last weekend with mayor Alan Noyce and wife mayoress Angela officially opening the shop.

The transformation showed how far the company has come since John Lyne's son Andrew, working with his dad, transformed a flat and former charity shop into a traditional hardware store.

The revamp has seen a new sign installed, staff given new uniforms and a rebrand point-of-sales materials.

John Lyne Home Hardware's 18,000 sq ft currently sells more than 10,000 lines has also diversified into other ranges, with seagrass storage units and willow hamper sets to attract younger customers.

Andrew Lyne took full ownership of the business in 2002 and the relaunch, which has seen the store open for the first time on Sunday between 9am and 1pm, is aimed at improving the shopping experience of current customers as well as attracting new ones.

Andrew Lyne said: "We've had to move with the times opening on Sundays and venturing into more unusual softer lines."

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


What's driving sales in the cleaning & laundrycare sector?



Latest reader comments

re: B&Q sales dip 2.5%, as showroom sales decline

B&Q bob
Screwfix sales are up because they position new stores close to B&Q stores but then price like for like products cheaper than within BQ ...

re: B&Q kicks off kitchen & bathroom recruitment drive

B&Q bob
Wickes are not alone, Wrens kitchens has seen large numbers of unappreciated BQ kitchen sales staff join them because of BQs attitude ...

re: Toolstation.com excels in Which? website survey

Roger Bishop
This was my first visit to toolstation in farnham but it will definatly not be my last the service was exceptional staff were welcoming i ...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

B&Q bob
Ms Laury has overseen perhaps the worst period of BQ history under her leadership, staff have had their wages cut while witnessing their ...

re: Screwfix opens 600th store as business continues to build

B&Q bob
Why is kingfisher giving screwfix lower prices to sell at than their BQ stores? Staff in B&Q suffer constant abuse from trade customers ...

Most read stories

Blog and Comment

Dawn of a new age in customer service

Customer service used to be about answering telephones and responding to written requests, but our fast paced, social media driven society ... Read More >>