Essential reading for retailers and suppliers in the home improvement market

New kitchen comparison site compares B&Q, Homebase and Wickes

Published: 31 August 2012
The Insight Retail Group has launched to help enable consumers to better navigate the different kitchen-buying options from the country's largest home improvement retailers.
New kitchen comparison site compares B&Q, Homebase and Wickes
According to IRG, consumers often spend up to a year planning a new kitchen, but it is during the next stage the "Valuation Phase" when quotations flood in and the process becomes confusing. The group claims its new website is the first to provide an independently price-checked comparison to make the decision and buying process easier.

The site has been designed to be user-friendly and features three of IRG's own 'model kitchen' designs which incorporate all that is needed for a finished kitchen.

IRG's commercial director Steve Collinge said: "We launched in response to the frustration someconsumers experience after a quotation ends up being twice the price they expected for their dream kitchen. We want to cut through the confusion, save time and clarify exactly how much a kitchen will cost so consumers can decide where to purchase from.

"It is our aim to present consumers with clear, up-to-date and consistent price comparisons across the major kitchen retailers, without them ever having to leave the comfort of their own home. We are initially comparing three leading retailers - B&Q, Homebase and Wickes - and will be adding more over the coming months."


Published prior to March 2014
By Anonymous
Homebase offer an entry range comparable in quality and cheaper in price that the B&Q IT range. It is not advertised on this 'Independant' site.
comment above "Independant company
By Will Collinge" any relation to IRG's commercial director Steve Collinge ????? Draw on conclusions. HOmebase and Wickes will deffo not be promoting this biased site. don't be fooled
Published prior to March 2014
By Nick Stone
You don't include installation costs. This is the costly bit of a kitchen. Without this, the site is irrelevant. I agree with the others. It doesn't take much intelligence to work out that this site is probably not 'independent'.
Published prior to March 2014
By Matt
Simple a B&Q desperate ploy to con conumers into shopping with them. Funny how they appear cheapest everytime, funny how B&Q advertise it, the others dont. Rumour has it that the founder is/was a B&Q employee... amazing that
Published prior to March 2014
By Will Collinge
Kitchen Compare is 100% an independant comparison website. B&Q were the first to offer an advert, when Homebase and Wickes do the same in the coming months you will understand
Published prior to March 2014
By Paul
It seems funny how B&Q, Wicks and Homebase are the only three companies to be on this "comparison website". This is a fix by B&Q and is very misleading to the public. It should be reviewed by trading standards!!!!!
Published prior to March 2014
By Darren
This is a link to a course being run with B&Q and insight group eg the company running this "independant" website........
Another point Homebase have launched a range of kitchens that are like for like against B&Q's IT (cheap) range. They are cheaper by far but don't appear in this website - funny that.
Published prior to March 2014
By Rob
What a fix!Just as the website is launched b&q have loads of point of sale in their stores and adverts in place reference the comparison site.mmm not very independent i think.
Published prior to March 2014
By Darren
I am confused why as an independent kitchen comparison why B&Q have masses of detail around their products and yet Wickes and Homebase don't and how you can compare B&Q "IT" kitchen range against Homebase when they don't have a value range? Seems like some not so independant "support" fr B&Q? But then I support this does not measure service and delivery.............

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