The HTA-supported National Garden Gift Vouchers (NGGV) group is running a new in-store promotion offering NGGV customers a free pack of 10 notelets and envelopes during the build up to Mother's Day.

NGGV general manager David Butler said: "Participating members will receive supplies of point of sale materials to advertise the offer during the week commencing February 27, together with supplies of notelets to hand to customers who buy any value of NGGVs.

"Customers using the notelets will then be able to spread the word about NGGV. Recent HTA research has shown that a quarter of NGGv recipients specifically asked for them as a gift."

The HTA has also arranged a targeted door drop to promote the offer to 1.25million households which have been identified as potential customers and lie within the catchment areas of participating retailer premises. The door drop will take place during the week beginning March 5.

The NGGV have seen their fourth successive month of year-on-year sales growth, with sales increasing by an average of over 10% during each of the last four months. It is hoped this will help drive footfall into garden centres and nurseries this Spring.

The association is advising members to ensure they stock up on gift vouchers in time for Mother's Day, which takes place on March 18.