An expert in multi-channel retailing will be speaking at the Garden Centre Association's (GCA) annual conference in January to help garden centre owners and managers get behind the digital age.
David Oliver, a partner in the PwC Retail Consulting team, will be focussing on giving attendees advice on how they can embrace digital transformation by integrating e-commerce with store channels.

GCA chief executive Iain Wylie said: "We are delighted to have such an experienced speaker coming to our annual conference this year. David will explain to members about how to create a 'Total Retail' business model. It promises to be a fascinating presentation and is especially important in this ever more demanding digital age when all retailers need an online presence.

"David's experience includes digital strategy and transformation, operating model design, organisation design, IT strategy, value chain transformation, mobile strategy and customer experience."

The GCA's 2014 conference takes place at the Hilton Blackpool Hotel in Blackpool from January 26 until 29. More than 300 delegates are expected to attend the event.