Peter McDermott, managing director of online garden centre, YouGarden, will share his top tips on multi-channel marketing at the HTA Seasonal Plants Focus Conference 2013.
Mr McDermott's talk 'Multi-Channel Marketing & How It Could Help Your Business' will feature as part of the 'Future Opportunities For The Garden Industry' session.

Sharing over 25 years' experience of direct to consumer marketing within the horticultural industry, he will be showing how to work with your existing, lapsed and potential customers to optimise their long term value by trading with them across multiple routes to market.

Having started in the industry in 1985 and worked across brands such as Suttons, Dobbies and Marshalls Garden Bargains, Mr McDermott will share how you can make your business prosper, from traditional mail order marketing techniques to online marketing and even shopping TV, by going the extra mile and keeping your business trading 24/7, 365 days of the year.

The Seasonal Plants Conference takes place on Thursday November 21 at Young Plants Ltd, Stratford upon Avon.

Other speakers include: Graham Dunn, managing director, Cresco Horticulture; Nigel Judd, head of wholesale, Thompson and Morgan; and Nicky Roeber, plant buyer, The Garden Centre Group.

The theme for the conference is 'Collaborate, Innovate and Succeed' as it brings a wealth of industry experts together to discuss and debate the latest issues affecting seasonal and bedding plant growers. There will also be a networking dinner the night before, with a talk on how the industry's golden age is yet to come, by Boyd Douglas-Davies, chief executive of The Hillview Group.