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More skilled jobs to follow as Midlands-based online retailer makes another strategic appointment

Published: 8 July 2021 - James Mead

The UK’s leading online flooring retailer has made another strategic appointment to continue its rapid expansion – and more highly-skilled tech jobs are set to follow.


UK Flooring Direct, which has its headquarters in Leicestershire and another office and warehouse in the West Midlands, has brought in Avinoam Gal as the company’s ERP Systems director.

Avinoam brings more than 20 years’ experience in information technology – starting out at Oracle in 1999 which began a career that has seen him in key roles for the likes of Accenture, M&C Saatchi and Deliveroo.

He will oversee information systems across departments such as warehouse, back-office, finance and supply chain, which are managed across one platform – NetSuite.

The company, which employs in excess of 200 people, plans to add up to five new internal roles in his team, while also working with external consultants to support the work.

Avinoam said: “I am excited by the challenge of joining UK Flooring Direct as the company continues to grow very quickly.

“The business recognises the huge importance of technology and having the right systems and skills in place to manage all of the processes that are required in a business of the size and ambition of this one.”

UK Flooring Direct is based in Hinckley in the East Midlands, selling a range of more than 250 products including wood and laminate flooring to both retail and trade customers via its website.

The firm hit £50 million worth of annual sales in 2020 and is looking to treble this by 2022, whilst increasing staffing levels to 380. It also opened a major new office and warehouse site in Coventry last year, as well as attracting £8m of investment from BGF.

Josh Ashby, UK Flooring Direct’s Chief Digital Officer, said: “We are very pleased to be able to bring in someone with the knowledge, experience and skillset that Avinoam possesses.

“The business growth over the past two to three years has been rapid and we are continuing at that same pace to hit our very ambitious targets for the coming years. That’s why it’s so important for us to bring in the very best people and invest so heavily in technology.”


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