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Miserable spring boosts mood-enhancing light products

Published: 19 March 2013
This year's cold and gloomy spring has sent sales of products that deliver uplifting sounds and light soar at a leading homewares consumer website.
Miserable spring boosts mood-enhancing light products
www.wayfair.co.uk says "mood enhancing products", "lights for depression" and "SAD [Seasonal Affective Disorder] lights" were consistently among the top 10 most searched-for items throughout Q1, surpassing the company's expectations.

"The sudden increase in consumer demand for mood-enhancing products is staggering," said managing director Joel Stevenson. "The harsh winter temperatures and lack of natural sunlight will have no doubt attributed to us all experiencing SAD symptoms in some way or another."

In response to the demand, latest launches from Wayfair.co.uk include the Light Pod, Rise and Shine alarm clock with Nature Sounds and Star Projection Clock Relaxation Sound Machine - all from Lifemax, plus Sunrise Systems' 260 Natural alarm clock and Light Box alarm clock.

Wayfair.co.uk plans to increase its selection of mood-enhancing products further throughout March and Q2 with products from Phillips and Luchimed.

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