The Kent and East Sussex Millbrook Garden Centre business is this month unveiling a new loyalty programme.
Tammy Woodhouse, managing director of family-run Millbrook, which has garden centres in Gravesend and Crowborough, said: "The Millbrook Family is free to join and has been designed to treat people with personalised benefits and exclusive discounts at the garden centres and its cafés, and also at other favourite places in the Crowborough and Gravesend areas."

Members will also receive regular emails about seasonal tips, offers and rewards, and there will be exclusive extras all year round.

The first member reward event will be held at both garden centres on Friday, March 22, with the mayor of Crowborough and deputy mayor and deputy mayoress of Gravesham present.