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Midlands flooring company appoints HR Director

Published: 3 February 2022 - James Mead

A Midlands-based national flooring company has added to its senior executive team with a major appointment.


Faye Summers, who joined UK Flooring Direct in 2018 as Head of HR and People Development, has been promoted to become the company’s new HR Director.

Faye has been an integral part of the company’s growth over the past four years and also helped to oversee UK Flooring Direct’s Covid-19 response in supporting members of the office team in working from home and making the warehouse environment Covid-safe for staff.

She also led the drive for the business to be recognised as One to Watch by Best Companies on top of a range of business and industry awards that the firm has received over the past 12 months.

Her appointment is the latest promotion from within as part of a focus for the company to grow and develop its own talent.

Faye joined the company, which sells a range of flooring including real wood, laminate and vinyl via its website from locations in Hinckley and Coventry, after rising through the ranks at Phones 4u in a HR capacity.

Part of her new role will be to continue to develop the culture at UK Flooring Direct with a particular focus on personal development and wellbeing for staff as well as creating even stronger community and charity links.

Faye said: “I am delighted to move into the role as HR Director. This is a fast-paced business and we’ve achieved a great deal in the past few years, especially when you consider we were faced with the Covid-19 pandemic.

“Moving into this new role will really help me build on the success we’ve achieved of making UK Flooring Direct a great place to work and a key contributor to the local community.”

Jason Ashby, who established UK Flooring Direct in 2005, said Faye’s promotion showed the opportunities for progress within the business.

He said: “Faye has been a major part of our success over the past four years and we are very pleased to promote her to HR Director to continue to place our people at the heart of what we do.

“We want people to be able to develop and grow with us and Faye is a perfect example of that. Now, in her role, she will be helping other members of the UK Flooring Direct team to do the same.”


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