Ambiente Italia - the international trade fair organized by Messe Frankfurt Italia- will be held from 6 to 8 June 2009 in Rome.
The show will be dedicated to professionals in tableware, giftware, home furnishings and will offer visitors a 'unique and original platform to see the crème de la crème in production' as well as the chance to meet Italian and foreign buyers, specialty shops, chain stores, franchising, distributors, interior designers, architects and press.

The capital city - chosen for the Italian premiere of the event - is strategically located for the central and southern Italian markets and for the entire Mediterranean rim, where a recent summit has laid the bases for the creation of a free trade area in the European Union.

This agreement will foster development and promote commerce and trade in a region of more than 400 million consumers: key conditions for a significant economic growth.

"More than an exhibition, we expect Ambiente Italia to be an event from which to catch new ideas," says Donald Wich, chief executive officer of Messe Frankfurt Italia.

"A new platform for the art of dining, living and giving, with high level selected exhibitors and trend-setting events, developed especially for dealers and end consumer."