Essential reading for retailers and suppliers in the home improvement market

Martin Breddy lays out growth plans for Squire's

Published: 30 April 2018
 

Speaking at the recent GIMA day conference, former Scotts Miracle-Gro managing director, Martin Breddy, described himself as "gamekeeper turned poacher" and talked about life as a retailer since taking up the helm at Squire's Garden Centres two years ago. He also highlighted plans to grow the business by 20% and increase footfall across the independent network of centres by15% in five years.

Having spent his entire career working for suppliers, including 11 years with The Scotts Miracle-Gro Company, Mr Breddy admitted to being unsure about taking on the role of managing director at the family-run independent garden centre business when he was offered it in 2016, asking himself "can I do this?". However, he said he has not looked back since, adding that he feels "privileged to be working for Squire's". 

He detailed his plans for the business, adding that he hopes to grow the business by 20% in five years by “getting customers through the door and charging a bit more in line with inflation.”

With shopper numbers a key part of Mr Breddy’s growth plans, he has set himself he has set himself a five-year goal  to increase footfall across Squire’s 15-strong network of centres by 15%, by "bringing more new customers through the door and getting infrequent customers to visit more often.”

He added: “I’ve not quite worked out how to get the customers to us that don’t know where we are,” but said, “I believe there is a huge opportunity to grow the business by attracting new customers," he said.

Describing his assessment of the business when he first came on board, Mr Breddy said that Squire’s Garden Centres’ only weakness was that “footfall was edging down a bit”. However, things had started to improve, despite the blip caused by the terrible weather at the start of spring.

He added: “Until this terrible weather, we had turned a corner and were on an upward trend for the past 15 months. The weather always trumps the economy!”

Meanwhile, he revealed that houseplants are up 15-20% for the business this year, whilst gift and catering are also performing well.

With business doing well, Squire’s is still on the lookout for new potential sites and Martin said the business feels “confident to invest” in its expansion and in “good sites”. However, it isn’t exactly spoilt for choice in the current climate. “Nothing is coming up,” he said. “There is a lot more succession planning in the industry now and I don’t see a current trend for a great tranche of good family businesses coming on the market.”

Read more in the April 27 issue of DIY Week out now. 

Don't get DIY Week? Sign up to receive the print or digital edition here 

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Are we seeing a rise in consumers interested in smart home security?



Latest reader comments

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...

re: Quick and easy wood treatment oil from Frogsuit

Helen
hi, I have some brand new teak garden furniture would the clear be suitable to keep the new look of the wood....

Most read stories