Essential reading for retailers and suppliers in the home improvement market

ManoMano offers consumers some Black Friday therapy

Added: 21 November 2017 - Fiona Garcia

Online DIY and garden retailer gets in on the action with Black Friday offers but sets out grab shoppers’ attention with an alternative promotional campaign, encouraging consumers to ‘keep calm and shop online’.

 

Promoting its offers during the now-established Black Friday shopping peak, ManoMano has launched a series of humorous and quirky videos urging shoppers to escape the high street chaos and make their purchases via the e-commerce site.

 

One depicts a man in overalls in a yoga pose, while another features the same man doing tai chi with a series of DIY and garden items – both finishing with the strap ‘join the calm from 24th-27th November’.

 

The most alternative of the lot is a fun take on an Autonomous Sensory Meridian Response (ASMR) relaxation video using a series of tools, including a saw, sander, hammer and paintbrush. The ASMR genre is a growing online movement and a host of videos can be found on YouTube now, including a 25-minute example from Swedish retailer Ikea.

 

ManoMano will offer discounts of up to 40% on Black Friday and has separated the sale into three categories:

Home improvement: wallpapers, power tools, surveillance cameras

Outdoor: lighting, fire pits, outdoor accessories (cushions etc), greenhouses, garden machinery, barbecues, furniture (benches, loungers etc), trampolines

Indoor: Christmas trees, lamps, safes, fire places, doors

 

 

Printable View E-mail Bookmark
*

What do you think?


Do you know enough about the General Data Protection Regulation (GDPR) and what your business needs to do to comply?



Latest reader comments

re: Bunnings Warehouse opens biggest store yet in Greater Manchester

Vicky Huck
Visited the new Sandbrook store yesterday,never before have i come across such friendly and helpful staff,one lady came rushing around the ...

re: Hardware store wins fight against music licence body

Ron Edwards
You might be interested to know that music released before 31 December 1962 is now public domain and does not require a PPL licence. You ...

re: Toolstation.com excels in Which? website survey

Mr Ron Diggle
Unfortunatly I cannot remember the young ladies name who served me, but she was very polite and efficient with a lovely smile, it was a ...

re: Recalls for fire- and shock-risk heater and adaptors

Gary
Thjis was still on sale in Home Bargains in January in 2018....

re: B&Q flowering plants to be grown free of bee-killing pesticides

Paula Olde-Wolbers
Dear Miss Bradley,You state that none of the flowering plants you sell will be grown using any pesticide containing any of the nine ...

Most read stories

Jobs Board

Area Sales Manager - South

South

Generous OTE + Car + Bonus + Benefits

DK Tools Ltd is looking to appoint an Area Sales Manager to join their progressive team in the fi...

Apply