Essential reading for retailers and suppliers in the home improvement market

Kingfisher launches new brand GoodHome in Wallington

Published: 2 May 2019 - Kiran Grewal
 

On April 26 2019, the new GoodHome by B&Q store opened at 31 – 35 Stafford Road, Wallington offering a new simpler way of shopping for home improvement projects.

Kingfisher describe the store as fresh, modern and a local store that offers much more than just home improvement products; it has a team of skilled colleagues offering expert help instore; an effortless digital shopping experience designed to make improving our homes easier; and inspiration and information to help plan home improvement projects. It will also have a dedicated counter for professional tradespeople.

GoodHome is a new international brand from Kingfisher. Understanding that home improvement can be complicated, expensive and frustrating, its mission is to simplify the customer experience, making home improvement accessible for everyone. The new brand will offer affordable improvement solutions, using innovative, sustainable, design-driven, great quality products. To differentiate the smaller sized store, the new concept in Wallington has been given a new name – GoodHome by B&Q - and offers a new home improvement shopping experience.

As a local home improvement store, GoodHome by B&Q will make home improvement shopping easier and more convenient by combining expert help and advice, with access to 6,000 products for the most frequent and urgent projects such as painting walls, fixing taps or installing new sockets. This core range of 6,000 products will also be available for same day delivery, with an extended range of over 20,000 products for bigger projects, available for next day Click and Collect in store or home delivery.

The new concept has been designed to give customers the experience they need from each visit. For those needing help and advice, experienced B&Q colleagues will be on hand in the specially created customer area to discuss projects over a free cup of coffee.

The store offers extended opening hours for all customers from 7am to 8pm and has a dedicated counter for trade customers, offering a convenient way to stock up on essential products ‘for the van’ as well as the option to access the wider range for next day collection with the help of specialist colleagues.

The new brand launched by Kingfisher is the first major change alongside its management restructure in March, which saw the announcement of CEO Veronique Laury stepping down from her role, as the company's profits took a dive.

Kingfisher chief trading officer, John Colley said: "We know that customers are shopping differently. They want convenience and access to products and services, however and whenever they want. This trial store is about offering them just that - a new kind of home improvement store that is simple, modern and convenient. It's just one of the ways in which we are making home improvement accessible for everyone."

Store coach at GoodHome by B&Q, Alasdair Handley commented: “We’re really excited to see the reaction to our new concept store. The way people shop has changed, and the new store has been designed to make it simpler for our customers to create a home they feel good about. We hope having expertise and support on their door step, and an effortless shopping experience, will make it easier for more people to take on those projects around the home they might have been putting off. We look forward to welcoming the people of Wallington to their new local home improvement store.”

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