B&Q and Screwfix owner Kingfisher has joined a coalition of some of the world's biggest companies that aims to drive conversation and action on sustainability via a website, www.collectively.org.
The coalition brings together the non-profit-making global sustainability organisiation Forum of the Future with companies including Unilever, BT Group, Coca-Cola, Marks & Spencer, Carlsberg, Google, Facebook, Microsoft, McDonalds, Nike, Pepsi, Nestlé and now Kingfisher.

Collectively is designed to allow people to act more sustainably in whatever way they can - from buying, investing and campaigning to sharing an idea they believe in. It represents a unique new approach to the way businesses engage consumers on sustainability, which it is hoped will grow the marketplace for sustainable products and services. The ultimate aim is to make sustainable living the new norm.

Said Kingfisher group sustainability director Richard Gillies: "People often ask me how you encourage businesses to increase their sustainability offer, and the answer is straightforward - increase demand for it.

"Sadly, there isn't a silver bullet to do that or we'd have cracked it by now but making this agenda engaging, desirable and affordable for people is key.

"We're a proud supporter of Collectively and are confident that the editorial independence of the site, which will offer inspiring and engaging content, has the potential to create positive change and make sustainable living the new normal."