JML has promoted Ken Daly, the current deputy md to the position of managing director.
Mr Daly will take responsibility for the day-to-day management of the entire JML operation from May 8, 2007.
John Mills, founder and former md of JML is to take up a new post as chairman. His particular responsibility is for new product sourcing.
Ken Daly joined the company in 1994 initially as a member of the field sales team, rising to become national sales manager.
Over the next six years he helped rapidly expand the company's retail distribution in the UK and Ireland; in 2000 he joined the JML board becoming sales director.
Subsequently Mr Daly took on responsibility for JML's marketing operation, becoming sales and marketing director in 2004. In 2006 he was made deputy managing director.