Paint brand Johnstone's has renewed its longstanding sponsorship of The Johnstone's Paint Trophy for a further three seasons.
The announcement was made at Wembley Stadium with the release of thousands of multi-coloured balloons, symbolising Johnstone's commitment to "bringing colour to the beautiful game" through until 2015, and extending its association with the Football League to nine years. This is the longest sponsorship in the competition's 29-year history.

The six-year partnership has meant Johnstone's customers have had a host of opportunities to benefit from football-themed community projects and ticket giveaways.

Johnstone's marketing director Jason Metcalf says the sponsorship has created "a huge buzz across the brand's network of decorating centres and thousands of independent stockists."

He added: "More than five million fans have watched Johnstone's Paint Trophy matches in grounds and on television since the sponsorship began. It has been one of our biggest success stories and we couldn't be happier to be reinforcing our relationship with the clubs and their legions of fans."

The extension of the contract coincides with the brand's 125th anniversary in 2015.

Football League chairman Greg Clarke said: "I am delighted that we have extended our successful sponsorship with Johnstone's Paint. They have worked extremely hard to help us raise this competition's public profile and popularity with supporters."