Johnsons Lawn Seed's (DLF Trifolium) stand at Glee promises range expansions, football-themed giveaways and the re-launch of best-selling products with new packaging and POS to match.
Says consumer manager Guy Jenkins: "Last year we announced our campaign for quality as an industry-wide call to action to ensure higher standards of lawn seed are reaching the market, as well as highlighting our behind-the-scenes efforts to ensure consumers aren't discouraged by poor-performing imitations.

"This is of course still an ongoing topic. However, we're doing everything we can to encourage confidence amongst consumers. Part of this comes from continuing to offer new and exciting products, and at Glee this year we are showcasing a number of new additions."

Stand 18H26-K25