Johnsons Lawn Seed launched its recharged branding at Glee 2016. Waving goodbye to its old packaging design, the new look marks a new era for the lawn seed provider.

Born from a desire to create something new and exciting, as well as a direct result of on-going feedback from focus groups and consumer research, Johnsons Lawn Seed’s new look offers something completely different to what is currently already available.

With a strong colour palette, the new packaging takes a step away from the green colours that dominate garden centre shelves and creates an eye-catching display with its charcoal grey and accent colour collection. With updated front of pack information, plus an easy-to-understand seed data section, it has never been easier or quicker for consumers to make educated purchases at the point of sale.