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John Lewis to sponsor Commonwealth Games

Published: 3 February 2014
John Lewis has been unveiled as the Official Department Store Provider of the Glasgow 2014 Commonwealth Games.
The partnership will see the retailer provide bedding and white goods for the Athletes' Village. Games merchandise is also now available to buy online, and later in the year, dedicated Glasgow 2014 shops will open within John Lewis' Scottish shops, Glasgow, Edinburgh and Aberdeen.

The partnership with Glasgow 2014 also continues John Lewis' commitment to providing unique experiences for customers and selected 'my John Lewis' customers will have the chance to obtain tickets to Commonwealth Games events.

John Lewis' sponsorship of the Games builds on the success of the retailer's support of London 2012. Across the country, John Lewis' sales of official merchandise exceeded expectations by 25%, while sales of its own-brand celebratory range, Celebration of Britain, were 44% higher than expectations.

John Lewis retail director, Andrew Murphy, said: "We've been supporting Glasgow 2014 since the bid stage, and are delighted to continue our support by becoming the Official Department Store Provider of the Commonwealth Games. There was so much excitement around the Olympic and Paralympic Games in London, and I think Glasgow 2014 will build on this to create a true legacy for our Partners, Scotland and wider UK.

"We want our shops to be a central part of the celebrations; not only with the merchandise we will sell, but through some of the great events we've got planned for customers and Partners alike."

Peter Nicolson, Commonwealth Games Scotland, said: "It is great news that John Lewis has joined the Glasgow 2014 sponsor family. I'm sure they will help create a fantastic Games Village environment for all the athletes, while we are really looking forward to seeing the Team Scotland merchandise in particular flying off the shelves of their Scottish stores as our home supporters gear up for the Games."

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