Department store chain becomes the latest retailer to take advantage of the growing use of mobile internet devices, with an 'app' planned for next year.
The mobile optimised version of John Lewis' website will be launched on Monday, October 11 and will allow customers to buy from the retailer and search for store locations from their mobile device.

The move follows launches of mobile specific sites and applications from leading retailers, such as Marks and Spencer, Next, H&M, Argos, and a number of fashion chains.

John Lewis admits that plans for a mobile app are being "scoped out", with a potential launch set for early 2011.

Head of online selling Jonathon Brown said: "Our customers' appetite for mobile commerce has grown enormously and our focus has been on developing a site with a seamless experience. Mobile is a vital part of our vision to become the leading multi-channel retailer in the UK, so watch this space for future developments."