Essential reading for retailers and suppliers in the home improvement market

John Lewis notches up £1bn of online sales

Published: 22 April 2013
Annual online sales at John Lewis have passed the £1bn mark - a year ahead of the retailer's forecast.
John Lewis notches up £1bn of online sales
The milestone has been reached alongside the launch of a new web platform, which represents an investment of nearly £40m over three years. It will provide the foundation for future online growth and John Lewis' customer-focused omnichannel strategy.

Online director Mark Lewis said that achieving £1bn of sales was "a reflection of how central online shopping has become to our customers. We have a leading omnichannel strategy which our customers love, but to continue to deliver the service our customers want, we need a website which will serve us as well as the old one did, and maintain our position as a leading innovator in online retailing."

The new website features an enhanced wish list function and search history, with more customer-focused functionality planned for the future. With mobile now accounting for over 25% of traffic to johnlewis.com, the retailer has also revamped its mobile offer and plans to launch a new app with details to follow later this year.

John Lewis is seeing an unprecedented pace of online growth, with sales up over 40% for johnlewis.com last year.

Meanwhile, work has now begun on the new John Lewis at Home in Ashford, Kent.

Comments


(Your email address will not be published)
3 + 9 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories