Essential reading for retailers and suppliers in the home improvement market

John Lewis home sales see pre-Christmas boost

Published: 18 November 2009
Retailer experiences strong sales surge in furniture and home accessories for the week as shoppers plan for the festive period.
John Lewis home sales see pre-Christmas boost
Department store chain John Lewis has reported a 17.1% increase in sales for the week to November 14, compared with last year, including a strong performance in products related to home entertaining.

At branches throughout the country, the retailer experienced a jump in sales of beds and bedding, rugs, cushions, lighting and curtains, suggesting consumers are getting ready for a Christmas of entertaining at home.

Shoppers were also snapping up Christmas trees and decorations, with John Lewis reporting a significant increase on last year's sales.

John Lewis director of operational development Andrew Murphy said on Sunday: "This week's sales figures are a clear sign that Christmas shopping has begun in earnest. Despite challenging weather conditions yesterday our customers came out in force to buy gifts, decorations and in particular products for the home in advance of Christmas entertaining. The figures give us even more confidence that John Lewis' strong and innovative products, customer service and price matching will ensure our continued position as market leader on the high street over the festive season."


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