New ProHeat All Rounder - the first truly all-round home cleaner...
May 2007
Charles Gordon, BISSELL's commercial director at the launch of the company's new Proheat All-Rounder:
"This total all-round cleaner is the next big thing in floorcare!"

May 2008
"Since its launch, BISSELL's ProHeat All Rounder has received a terrific retailer response.
Crying out for demo in-store, it's another ideal opportunity for retailers to differentiate their floorcare offering, create more sales, "
comments Mr Gordon.

"We're delighted the benefits of the innovative BISSELL ProHeat All Rounder have now been recognised - it's a well-deserved Silver Finalist in the 2008 DIY Industry Awards."

Next 'big thing'

Our floors at home may have moved with the times, but ways to keep them clean are stuck in a time warp!

With homes now typically having a mix of carpets, rugs, wooden and laminate floors, tiles and lino, it's time for change ... enter the first truly all-round home cleaner - BISSELL's new ProHeat All Rounder.

Forget the bucket and mop, and those cumbersome cylinders, which don't get the desired end result. As a powerful 2,000W vacuum cleaner, cleaning tasks are quicker, more effective - efficient suction ensures the appliance performs particularly well on carpets.

The only vacuum cleaner, which also deep cleans carpets, it turns in to a simple, speedy hard floor cleaner with easy-fit heads for different surfaces.

Featuring new environmentally-friendly water filtration technology, this 'multi-tasker' is great for deep cleaning carpets, washing and drying hard floors - tiles, wood, even unsealed laminates.

From around £299.00, it's perfect on kitchen/bathroom floors - cleaning all kinds of floors... in all kinds of ways.

A machine fitting today's hectic lifestyles, it takes floor cleaning to a higher level.
Which doesn't cost a fortune, looks good, is easy to use through ergonomic styling - water filtration system helps clean hard floors in one easy-use compact, modern-looking cleaner in smart metallic British Racing Green.

Features/benefits
· Water filtration/Hepa filter - provides cleaner air - ideal for allergy sufferers, ensures filters do not clog/require less cleaning.
· Carpet cleaning - thick pile to hearth rug, it vacuums/washes around the home.
· Hard floors - ceramic tiles, wooden floors, unsealed laminates, lino - can now be cleaned, vacuumed, dried in seconds.
· Onboard tools - easy to move around, store away.
· Quick-dry hard floor tool - ensures surface dries in seconds, washable pads.
Dry mode picks up fine dust, wet mode provides thorough wash.
· Onboard heater - delivers efficient cleaning result (hot water cleans best for carpets/hard floors).
· Design - sleek, modern styling in a smart British Racing Green metallic finish.

Extensive retail support
New web site - cutting edge web techniques/3D graphics - www.bissell-allrounder.com

TV campaign
· TV ad with running machine theme in gym, highlights versatility for different floor surfaces - carpet (clean), floor tiles (wash), wood (vac).
· National TV ad campaign, winter 2007, GMTV, plus print ads, PoS.
· Consistently second biggest TV floorcare advertiser, BISSELL's marketing campaign totals £3.5 million.

More info: www.bissell.com or www.bissell-allrounder.com


PROHEAT ALL ROUNDER - THE ALL-ROUND HOME CLEANER


More BISSELL information: phone 0870 2250109 or check out:
www.bissell.com
www.bissell-allrounder.com
www.licensetospill.com
www.the2x.com