IRWIN Industrial Tools is investing in its biggest ever radio advertising campaign, with a month-long national push of their topselling Jack 880 range of Universal handsaws.
The campaign will be broadcast on Talksport, which is available on medium wave radio, digital DAB radio and online, and will begin on Monday 29 September. It will run for four weeks and feature more than 230 spots.

With sales in excess of one million in the UK each year, the Jack 880 with its distinctive orange and black handle, is the saw of choice amongst professional tradesmen due to its versatility and excellent value for money.

IRWIN unveiled a new version of the saw in May of this year, which featured a range of improved benefits that led to a 25% increase in cutting speed1. The radio campaign forms part of a targeted campaign to raise awareness of the next generation of Jack saws.

IRWIN's UK Marketing Director Graham Bremer said:
"By embarking on our biggest national radio campaign, coupled with our highest ever investment in the medium, we are demonstrating a solid commitment to the UK marketplace. Despite the economic downturn that is affecting so many parts of the industry we are confident that there is, and always will be, a need for quality products. The success of the new Jack 880 range is testament to this."

The teeth on the new Jack 880 range have the advantage of triple edge grinding, resulting in an aggressive configuration that cuts both along and across the grains of wood. Triple edge grinding also enables the saw to cut on both push and pull strokes, allowing for fast and efficient cutting of timber and larger work pieces. This makes it 25% faster1 than the old Jack 880, which featured double ground teeth.

The new IRWIN Jack 880 range, available in either 20" or 22" blade lengths, provides the end user with a saw for all materials: the ever popular Universal - for all round versatility and cutting performance in cutting softwoods and board materials; Coarse - suitable for cutting laminated boards, plasterboard, green wood and fast ripping cuts (this saw also features innovative deep gullets for enhanced performance through greater removal of waste); Fine - ideal for cutting hardwood and for accurate finishing cuts; and Super Fine (Tenon, Veneer & Toolbox) - ideal for PVC and mitre box work.
The entire range has 0.85mm blades that are made from high quality British C75 steel to ensure maximum stability and power transfer, whilst also featuring Hard Point teeth, which stay sharp six to eight times longer than non-hardened teeth. A water based lacquer also provides four times better rust protection for the blade than traditional lacquer.
Designed with comfort in mind, the handle on the Jack 880 saw is made from light weight materials which are ultrasonically welded to the saw for a tough and durable finish. Generally regarded as the 'best in class' handle in its category, the ergonomic shape provides just the right amount of grip and support for a winning cut.

For further information, please call IRWIN Customer Services on: 0844 4121190 or visit www.irwin.eu