Essential reading for retailers and suppliers in the home improvement market

IronmongeryDirect launches sector's first animated TV ad

Published: 17 November 2016 - Jenny Wonnacott

IronmongeryDirect, the UK’s largest online and mail order supplier of ironmongery products, has partnered with Stone Productions to create its first ever animated TV advert.

The campaign, designed to highlight IronmongeryDirect’s commitment to supporting the trade, features an animated character called Ron Mongery, inspired by real customers. The character will subsequently be rolled out to feature across all marketing collateral and channels.

The firm launched the advert this month with Sky Adsmart as its tailored approach targets specific audiences, allowing IronmongeryDirect to reach tradesmen all over the UK.

IronmongeryDirect managing director Wayne Lysaght-Mason said: “We wanted to create a unique ad that portrays a strong brand image and grabs the attention of tradespeople. The use of animation is an eye-catching way to market some of our great offerings, such as next day delivery and our excellent Trustpilot customer review rating of 9.6/10.

“Also, by using Sky Adsmart we are able to specifically reach our target market in order to raise greater awareness around the quality and expertise that underpins everything we do.”

The ad features Ron Mongery, a composite of real customers
The ad features Ron Mongery, a composite of real customers

The advert first aired on Tuesday 1st November and will run until Wednesday 30th November, 2016.

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


With reports of retail declines in January, how did your sales fare during the month?



Latest reader comments

re: New B&Q trade discount card offers up to 25% discount

peter
Can you please mail me an application form for discount card .Have tried to fill it in on line but it wont allow me attched my business ...

re: Builder wins Toolstation's prize draw pick-up

Tim Paul
Thanks Bob in Yeovil, yet again fast and efficient service, You guys always have the parts we need and a friendly face, even my wife ...

re: New B&Q trade discount card offers up to 25% discount

William barton
Please may I have an application form to become a Trade customer. The name of the Company will be Conlon and Sons Ltd. Thanks, William....

re: UPDATE: Scotts to sell Solus brands

Lesley Bridge
for spare parts go to info@gazebospareparts.co.uk they are brilliant...

re: Tool Shop Group expands with Camden opening

Andy Nash
This is a fantastic shop, with a really impressive range of DIY materials at very reasonable prices and staff who are very knowledgeable, ...

Most read stories