What the judges said:"I have used this and I love it. In terms of innovation this does it for me. It’s well packaged, the innovation comes across very quickly and it solves the problem that consumers have with paint strippers."
What the judges said:"Its usability is its strength, and the fact it cleans itself is fantastic. Here is real innovation in the application of paint, which is DIY’s most-performed task, making it a gold in this category and driving the sector forward."
What the judges said:"Innovation, versatility, quality – everything the user could want from this kind of product. Whoever designed it has been there and done it."
What the judges said:"Great product, great innovation, it’s a winner. The wireless aspect ads another tier to safety, plus, the kitchen-specific alarm removes all those ‘burnt toast moments’."
What the judges said:"It’s mass market innovation. It’s more energy-efficient than traditional incandescents and unlike other energy-saving bulbs it’s dimmable and discreet."
What the judges said:"Well-designed, well-packaged and well-priced. This appeals to many markets including DIY, hobbyists and cookery. A great gift with broad appeal."
What the judges said:"It ticks all the boxes; it’s innovative, high-quality and is a dream to sell. The last thing you look at is the price. It’s good enough not to be price-sensitive. Great packaging, great product and great innovation."
What the judges said:"It’s a simple idea that takes the thinking out of the process for the customer. It attracts the key demographic for the garden centre; namely those who are nervous about using garden chemicals."
What the judges said:"It’s a water butt on wheels! Great product delivery at precisely the right price point – people would buy it just because it will come in useful one day. Great branding and a great name that is simple, but gets across what it does really well."
What the judges said:"It’s absolutely brilliant. This is an example of what's working for us this year. It made a good stocking filler at Christmas. Even the information tag is in the shape of an egg."
What the judges said:"The storage is fantastic – there’s a use for everything in there. It’s very practical. A cheerful product in a dull economic climate."
What the judges said:"This year is supposed to be about leisure in the garden, and I can see this going extremely well. It's for indoor or outdoor use. Pizzas will never go out of fashion. It's fabulous. I love the margin on it! It’s great for kids or adults, and a lot of people will be staying home this summer."
What the judges said:"These are very much on trend for us. The fact that it’s made from recycled materials is important. We like the touch and the price. It’s also well explained. It doesn’t get in the way of your nose when you drink!"
What the judges said:"What I really like about this is that it recognises a real problem, and does something about it. Lots of people don’t feel confident about matching and mixing colours, so they play safe. This programme helps our staff to help them make more adventurous choices – which increases our chance of selling more paint. Brilliant!"
Related events
