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Increase in house prices leads to 47% rise in sales, says Deco-Pak

Published: 2 May 2014
Deco-Pak says demand for its products has risen because homeowners are spending more on their properties, leading to an increase in sales of 47% LFL.
Increase in house prices leads to 47% rise in sales, says Deco-Pak
The supplier of decorative aggregates, landscaping and DIY materials links this substantial rise in sales to a sustained increase in house prices of 9% in the year to February and a lack of housing for those that are selling and looking to buy.

Md of Deco-Pak, Mike Hall, said: "People tend to spend more on improving their homes and gardens in these situations. If you are waiting for houses to come onto the market you are left with nothing other to do than continue to work on your property, adding extensions or improving paths and driveways.

"There is also a feeling of wealth that comes from knowing your property is worth more. So even if homeowners aren't looking to sell, they are more likely to consider investing in larger scale improvements. Weather, as always, is a factor, and since the awful floods earlier this year, we should also see sales coming from those wishing to spend more time outside, making repairs and trying to make the most of drier and sunnier weather."

Deco-Pak says other factors to consider in this leap in sales include the company's new product ranges, enhanced merchandising and improvements to the company.

Mr Hall added: "A lot of companies are making cuts, whereas we feel we are growing in size, with improvements in our merchandising and a larger sales team able to serve our customers even better than before."

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