Cutlery and giftware supplier’s trade division up 20% on same period last year.
Arthur Price's latest results cover the 26-week period to September 30, which, explains sales and marketing director John Horton, is 'traditionally the weaker six months' for the company. Prospects are therefore already looking good for the second half of the year.

Four years ago Arthur Price set about repositioning itself in the marketplace with a new strategy to develop stylish and exciting new product ranges. Mr Horton believes this is the underlying reason for the company's recent success.

In September, the company achieved its biggest ever monthly sales performance in its trade division and has opened over 120 new accounts during the 6-month period.

Giftware now accounts for 25% of the company's turnover, up from just 10% three years ago. Photo frames have also been described as 'phenomenal sellers' for the supplier.

Mr Horton said: "We are pleased with the progress we have made but even more delighted by the response of our retail customers to the changes we have made. However, we recognise we have a lot more to do and can do even more to delight our customers in the future."