Swedish retailer bags the top position, beating more than 1,100 retail chains, in the largest consumer survey in Europe.
The survey was held in 10 European countries, with more than 1.45m consumers taking part to rate the retail chains that make up their high street.

Swedish furniture giant Ikea was awarded the overall title Retailer of the Year Europe 2010, praised or its pricing, value for money and product range. The retailer was ranked top in seven out of the 10 countries involved, including Portugal and Switzerland.

A number of other retail chains topped the bills in their own countries, including M&S Mode in France and Spain, which was praised for its service and customer expertise, and Aldi in Austria.