Essential reading for retailers and suppliers in the home improvement market

Ideabright Ltd in administration

Published: 16 August 2017 - Fiona Garcia
The Dibranto store on Fulham Road will cease trading by September 9
The Dibranto store on Fulham Road will cease trading by September 9 (image courtesy of Google Maps)

Hardware retailer and parent company of Dibranto, Posh Rosh, and Clean Up brands appointed administrators last week after struggling with “very tough trading”, the company says.

Ideabright, which has its head office in Chessington Surrey, operates retail outlets in Fulham, trading under the Dibranto and Clean Up names. The largest of the two shops, Dibranto – a quadruple-fronted hardware store serving DIYers and professionals – used to trade as Ideabright, selling electrical goods, hardware, paint, power tools and lighting before it took on the Dibranto name.

A spokesperson for Ideabright told DIY Week this morning that this store was in the process of closing and would cease trading by September 9.

Clean Up, which is located a few doors down on Fulham Road, offers cleaning and laundry products and accessories, as well as pest control ranges. This store will also cease trading as a result of the administration. However, the spokesperson  explained that other stores in the group have already closed over the past couple of years, prior to the administration, due to “poor sales”. These outlets include a second Dibranto store, located on Upper Richmond Road in Sheen and Posh Rosh, which sold homeware, kitchenware and baby ranges.

They explained the circumstances for the administration: “It’s been a combination of things. Trading has been tough and we’ve seen very poor sales. Our trading areas are not the cheapest and have very high costs attached, so that doesn’t help.”

The spokesperson added that the overheads of the business, including staff, played a part, as well as the economic climate, concluding that things came to a head when it all “hit at once”.

Matt Ingram and Allan Graham of Duff & Phelps were appointed as joint administrators on August 9. DIY Week has been unable to reach them for comment.

The company spokesperson added that the administration process is still in the early stages, so it is unknown whether a buyer will be sought for the business or whether it will cease trading altogether. Meanwhile, the transactional websites for the retail brand names continuee to trade online, with Posh Rosh advertising a clearance sale.

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark

What do you think?


Retailers: what are your thoughts on Smart Home Technology?


Latest reader comments

re: UPDATE: Social housing B&Q vouchers leaving DIY SMEs out in the cold

Anne Duffy
I got an £85 b&q decoration card was told got on the 6th March & they said it was used on the 8th which would be hard as I went to use it ...

re: Homebase scraps Spend & Save loyalty scheme

Gel
Homebase have also abandoned the "Click + Collect" service they offered until recently. A useful facility that has been removed by the new ...

re: John Lewis profits plummets by more than 50%

Paul
Not surprised by this. My small experaince with them was lots of staff walking around in 2 or 3's chatting not offering to help. When ...

re: STIHL to showcase cordless garden tool range at Glee

Gel
I wonder if this means that their previous lock down on Stihl dealers selling outside their area is now gone, or just on these Li Ion ...

re: Homebase scraps Spend & Save loyalty scheme

Jeff
I have an expired Homebase card. Have they stopped issuing new ones or renewing old ones? If so has it been replaced by Nectar card...

Most read stories