Essential reading for retailers and suppliers in the home improvement market

IAMS to return as sponsor of Crufts

Published: 8 January 2018 - Kiran Grewal

Celebrating its 2nd consecutive year as a sponsor of Crufts, the pet food brand IAMS will this year return to the world’s biggest and most popular dog show as the official sponsor of Flyball.


Since making its Crufts debut in 1990, the Flyball competition has soared in popularity and is now one of the most highly anticipated events on the agenda. Throughout the show, the ‘grand prix’ of Flyball will see sixteen teams of dogs and their handlers compete to win the coveted title of Crufts Flyball Champion, with the final taking place on Sunday 11th March in the Best in Show arena.

IAMS Veterinary Training Manager, Kellie Ceccarelli comments: “Having announced Four Paws Flyers as the Flyball champion at Crufts earlier this year I’m very excited that IAMS will be sponsoring the ever-popular competition in 2018. It’s a fantastic event, which not only celebrates vital skills, such as the speed and agility of the participating dogs, but it’s also great fun! The competition provides a great opportunity for dog enthusiasts and handlers to interact with their beloved companion, while providing them with the exercise they need to enjoy a healthy, happy and active life.”

In addition to sponsoring the Flyball, IAMS will be on hand to help dog owners learn more about the best ways to take care of their pets through a 100% complete and balanced diet. As well as offering nutritional support, IAMS will be carrying out sampling activities on stand, highlighting the IAMS Proactive Health range, which offers cats 47% more animal proteins and dogs 24% more protein than the top two leading brands to maintain muscle mass and support a strong immune system and shiny coat.

Crufts takes place at Birmingham’s NEC from the 8th to 11th March 2018. For more information and to buy tickets visit


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

What do you think?

Do you know enough about the General Data Protection Regulation (GDPR) and what your business needs to do to comply?

Latest reader comments

re: Bunnings Warehouse opens biggest store yet in Greater Manchester

Vicky Huck
Visited the new Sandbrook store yesterday,never before have i come across such friendly and helpful staff,one lady came rushing around the ...

re: Hardware store wins fight against music licence body

Ron Edwards
You might be interested to know that music released before 31 December 1962 is now public domain and does not require a PPL licence. You ...

re: excels in Which? website survey

Mr Ron Diggle
Unfortunatly I cannot remember the young ladies name who served me, but she was very polite and efficient with a lovely smile, it was a ...

re: Recalls for fire- and shock-risk heater and adaptors

Thjis was still on sale in Home Bargains in January in 2018....

re: B&Q flowering plants to be grown free of bee-killing pesticides

Paula Olde-Wolbers
Dear Miss Bradley,You state that none of the flowering plants you sell will be grown using any pesticide containing any of the nine ...

Most read stories

Jobs Board

Area Sales Manager - South


Generous OTE + Car + Bonus + Benefits

DK Tools Ltd is looking to appoint an Area Sales Manager to join their progressive team in the fi...