Essential reading for retailers and suppliers in the home improvement market

HTA launches ‘Keep Britain Growing’ Campaign

Published: 14 July 2020 - Neil Mead

There is no doubt that coronavirus has had a devastating impact on British ornamental horticulture. However, lockdown has created an unexpected upside for the industry – which is that many more people have been encouraged into their gardens, creating a legion of novice gardeners who want to improve their outdoor space, and who’ve realised that gardening is fun! The search term ‘gardening’ was twice as popular in Google in April than it was in each of the previous four years. 

 

As a result, the HTA has launched its ‘Keep Britain Growing’ campaign. This follows on from the success of its ‘Keep Britain Blooming’ campaign, which was instrumental in persuading the government to reopen garden centres in the first wave of lockdown relaxation measures.

HTA President, Boyd Douglas-Davies said: “The aim of Keep Britain Growing is to encourage this new wave of gardening enthusiasts to keep enjoying the health and wellbeing benefits of gardening, keep improving our local environment and keep supporting British growers and British ornamental horticulture by planting in their gardens and outdoor spaces throughout the year.

“The HTA will be posting content and articles throughout the year on its keepbritaingrowing.co.uk website launching  next week, to help people learn about gardening, and also to provide inspiration for journalists who are preparing copy. Environmental and wildlife gardening will be a key theme. The aim is not to create new content but to curate and provide a home for content from across the internet. Many garden centres produce their own promotional calendars aimed at their regular/loyalty customers. Many suppliers and specialist nurseries produce high quality promotional information to support the sale of their products and plants; #KeepBritainGrowing is easily shareable and is designed to be an over-arching campaign brand that can be used by any HTA member as an additional element to their own promotions, or as a campaign slogan for national media or for the HTA to use in its lobbying activity.”

Content will focus on five key areas:

•            Beds and Borders

•            Patios and Pots

•            Trees, Shrubs and Climbers

•            Grow Your Own

•            Lawns, Ponds and Water Features

The HTA would like to encourage journalists, bloggers and key industry figures to use the hashtag #KeepBritainGrowing in all their output. The website keepbritaingrowing.co.uk will be active from Monday 20 July. Anyone who would like to share content on the website by providing links to owned content should email media.office@hta.org.uk

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?

Help us to help you by taking part in our latest poll...
As we come out of the Covid-19 lockdown and shoppers return to stores, what areas do you feel you would like more help with to run your business better?




Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...

Most read stories