Essential reading for retailers and suppliers in the home improvement market

Homeworking and leisure drive garden buildings growth

Published: 24 March 2016
The relative affordability of garden buildings as a way of adding to accommodation is just one of the factors that helped grow the market by around 3.5% last year.
Homeworking and leisure drive garden buildings growth
In its latest report on domestic garden buildings and structures, AMA Research says demand grew across the board, from lower value sheds and greenhouses, through to high value garden rooms and tree houses.

The health of the sector is influenced by a range of factors. For example, at the top end the trend towards homeworking has continued, and there is also a growing need to provide accommodation for parents and children unable to enter the housing market, which has driven demand for garden rooms.

Also benefiting the market are the increasing use of garden buildings for leisure activities, while at the lower end there has been an increase in outdoor storage solutions other than the traditional shed.

The weather can also have a significant impact, the report points out; for example, summerhouse sales are very seasonal and so can be badly hit by poor weather. On the other hand, damaging stormy weather can stimulate demand for replacements.

Sheds and storage represents the largest product sector, with a 35% share, followed by garden buildings for all year use, and log cabins and summerhouses, each accounting for over 20% of the market.

The sheds and storage sector is mature and has been affected negatively by the trend towards buying cheaper sheds, but has seen steady growth in recent years, while the log cabin and summerhouse sectors were more markedly affected by the economic downturn.

AMA says DIY multiples are the leading distribution channel, estimated to hold 40-45% of the market. Online, mail order and catalogue companies, garden centres and direct supply, grocery multiples and high street retailers all also have a share.

"The shed and greenhouse sectors are mature and more dependent on replacement purchases," commented AMA Research director Andrew Hartley. "Consequently growth rates are forecast to be more modest in the medium and long term, with annual growth rates of 2-4% to 2020.

"In contrast, garden rooms and other buildings used for working, accommodation and leisure represent less mature sectors with high potential for growth."

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


What would help you maximise sales of hardware lines?





Latest reader comments

re: Tommy Walsh: 'I'm really proud of my £1 tools'

Danny Ocean
When are the general public going to realise, that every so called brand or celebrity named product is all to often, a low cost Chinese ...

re: Tommy Walsh: 'I'm really proud of my £1 tools'

Chris Elliot
Professional trades man with a full range of tools from Poundland. My favourite is my spirit level never lets me down. I like going on a ...

re: Homebase appoints Ian Topping as chairman

Jason
Homebase is a lost and needs to close all its stores and do what a pc has to do when it gets a virus...a complete factory reset.Start again ...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

B&Q alice
Disgraceful share price plummet seemed to accelerate with buyback scheme. No leadership from VL to help stem this plummet leaving investors ...

re: Homebase appoints Ian Topping as chairman

Gel
HMV & Steinhoff hardly success stories by any stretch of the imaginiation!Homebase needs someone with relevant sector background....

Most read stories