Essential reading for retailers and suppliers in the home improvement market

Hillier to introduce 'Memory Tree' at this year's Chelsea show

Published: 19 April 2017 - Jenny Wonnacott

Visitors at this year’s RHS Chelsea Flower Show are invited to play their part in Chelsea history by leaving a lasting memory in the Hillier show garden.

Hillier
Hillier's show garden will feature a special 'Memory Tree' this year

Hillier is opening part of its prestigious show garden to the public and is inviting show visitors to attach their favourite garden memory to its ‘Memory Tree’.

Hillier's wholesale and retail director Chris Francis said: “At Hillier, we have decades worth of great memories connected to Chelsea. The Memory Tree in our exhibit is a way of celebrating this and also inviting others to share their garden related memories. Visitors to our exhibit are welcome to add their memory to the book that we will keep below the Davidia involucrata, and to also sign and hang special copper tags on the tree. By the end of the show week, we hope to have a book packed full of gardening memories and a tree covered with tags.”

The Memory Tree itself is a Davidia involucrata, commonly known as the ‘Pocket Handkerchief Tree’, ‘Dove Tree’ or ‘Ghost Tree’ because of its distinctive white flowers. The tree is at its most striking in May and June. On the Hillier stand it will offer a moment of contemplation among the bustle of the busy Chelsea showground - an opportunity for visitors to reflect on the past and share a treasured moment spent in the garden.

The Memory Tree is an initiative being supported by Hillier’s charity partner, the Wessex Cancer Trust. Its long-term supporter, gardening legend and Chelsea Flower Show favourite, Alan Titchmarsh MBE VMH DL, will be the first person honoured with placing their garden memory on the tree. Other famous faces, garden designers and personalities will also be invited to leave a memory on the tree on unique wooden tags, which will be auctioned after the show to raise funds for the Wessex Cancer Trust.

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


As Bunnings opens its largest Warehouse store to date (110,000sq ft) this week but also trials small format like a number of retailers, we ask: is there still a place for 'big box' retail stores in the UK?


Latest reader comments

re: UPDATE: Scotts to sell Solus brands

Lesley Bridge
for spare parts go to info@gazebospareparts.co.uk they are brilliant...

re: Tool Shop Group expands with Camden opening

Andy Nash
This is a fantastic shop, with a really impressive range of DIY materials at very reasonable prices and staff who are very knowledgeable, ...

re: Flooring Republic set for “monster growth” in UK

christine blackler
I really do wish I had read these comments before ordering my flooring. This company should be renamed FOOLINGthePUBLIC. I have been ...

re: Centurion offers retailers free age-restricted sales sign

Fiona Garcia
To claim the sign, please contact Centurion marketing manager Glynn Fox at gfox@centurioneurope.co.uk or 01302 788700...

re: Centurion offers retailers free age-restricted sales sign

DIANNE SUTTON
Hi,Please could I claim one of your free age restricted product signs for our shop.Kind Regards DianneDIANNE SUTTONBEST WISHES, 50 HIGH ...

Most read stories