Heart-warming ‘Share The Lawn Love’ campaign sees GreenThumb treat lawns for free across the country
Published: 10 March 2023 - Neil Mead
GreenThumb, the UK’s most recommended lawn care service, has had an overwhelming response to their ‘Share The Lawn Love’ campaign which will now see them treat over 160 lawns nationwide free of charge in 2023.
Recalling the sense of community that flourished during COVID, GreenThumb customers up and down the country have been busy nominating those they felt deserved to receive free lawn care.
This inaugural campaign generated over 700 nominations with the successful nominees now set to receive a generous whole year of treatments from the UK’s biggest lawn care specialists.
Paul Edwards, Managing Director at GreenThumb, commented: “With everything that’s happening in the world outside our control, more and more people are turning to their gardens, local green spaces and nature for quite literal grounding.
We’re proud to be able to help some truly great causes, at a time when transforming lawns into green sanctuaries will have an even greater impact on the wellbeing of the recipients.”
In partnership with the National Garden Scheme and Scotland’s Gardens Scheme, GreenThumb are advocates for the physical and mental health benefits gardens provide and are hoping this campaign will allow them to spread the personal and sustainable wins that green spaces offer.
Paul continued: “Lawns are so much more than just a carpet of grass, they provide both personal and social spaces for relaxation and recovery, happy places to unwind or share with friends and family, which is why it’s so important to look after them, because they look after us.”
All nominees were carefully selected by volunteers of Scotland’s Gardens Scheme or the National Garden Scheme in England, Wales and Northern Ireland. Both these long established organisations raise money for nursing and health charities through the opening of private gardens; charging affordable admissions and serving tea and cake to raise funds for the likes of Macmillan Cancer Support, Marie Curie and the Queen's Nursing Institute Scotland.
The nomination process saw communal green spaces in high demand for transformations, with schools, churches and sports grounds receiving 22% of nominations in the hope of enriching local communities in need.
The campaign also saw 7% put forward nominations for deserving neighbours to receive the treatments, with some having grown closer as a result of the pandemic and wanting to lend a helping hand.
Perhaps unsurprisingly though, family and friends nominating their loved ones was the most common occurrence with almost three quarters (71%) off all nominations keen to give back to those closest to them for a whole host of heartwarming reasons.
For more information on the Share The Lawn Love campaign, please visit: https://www.greenthumb.co.uk/pages/share-the-lawn-love