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Hafod Hardware takes on the multiples with feel-good Christmas ad

Added: 1 December 2017 - Fiona Garcia

Family-run, Hafod Hardware has captured the imagination of Wales and the rest of the UK with its homemade festive advert that cost just £6.99 to make.

The heartwarming two-minute film, which was filmed in the shop in Rhayader and the beautiful Elan Valley, has had a huge reaction on social media and has been picked up by Welsh news outlets, as well as the nationals.

Thomas Jones, who helps run the shop with his grandparents, Pauline and Alan, told DIY Week: "We wanted to show that you don't need John Lewis's budget of £7million to create something special. Instead, we made this for £7."

The ad depicts Mr Jones making a series of deliveries on Christmas Eve to Haford Hardware's customers; speeding through the stunning Welsh landscape on a motorbike. The £6.99 budget for the film was apparently spent on the red present sack Mr Jones uses to deliver the items. 

The feel-good film even includes a nod to the famous Two Ronnies hardware sketch, with a shot of Mr Jones delivering 'four candles'.


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