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Ground-breaking virtual reality store browser shortlisted for award

Published: 24 March 2017 - Fiona Garcia

UK-based GoInStore, a real-time technology that enables customers to virtually visit and browse a retail store, has been named as a finalist in the “Retailing Technology of the Year” category of the National Technology Awards 2017. 

Judges believe GoInStore enables retailers to deliver an entirely new way of shopping online
Judges believe GoInStore enables retailers to deliver an entirely new way of shopping online

GoInstore was shortlisted for the award as a result of its cloud-based retail technology, which allows customers to browse online and be taken “in-store”, in real-time, via smart glasses worn by sales staff. Visitors to retail websites simply click on the “GoInStore” button from any product page, which then launches an online video facility that allows them to see ‘through the eyes’ of the assigned sales person’s smart glasses.

The judging panel for the National Technology Awards commented that, by facilitating live, immersive one-way video streaming and two-way audio connection between website visitors and in-store staff, GoInStore is empowering retailers to deliver an entirely new way of shopping online. In addition, GoInStore’s server infrastructure and artificial intelligence can quickly analyse online behaviour to ensure that shoppers are connected to the representative best placed to serve them for their individual needs and interests.

The National Technology Awards are the most comprehensive celebration of the latest UK technology innovations, designed to celebrate the pioneers of new technology and help drive standards and encourage excellence. The winners will be announced at an awards ceremony on May 17, 2017 at the Millennium Hotel London Mayfair.

Commenting on the award nomination, GoInStore CEO and Co-Founder  Andre Hordagoda said: “We are delighted to have been shortlisted for the “Retailing Technology of the Year” award. The National Technology Awards is one of the most recognised awards events in the UK and being given accreditation by the judges as one of the best retailing technologies of the past year is a true credit to us and our first-person shopping solution.

“Over the last year, we have seen many retailers looking to blend web-based shopping with a real-time, in-store shopping experience, and we have been perfectly positioned to help them achieve this. 2016 was a big year for us, working with the likes of Marriott Hotels and Axel Agrigato and we are excited to continue with our success and growth this year and beyond.  We are very much looking forward to the awards, and meeting with other innovators in the technology space.”

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As Bunnings opens its largest Warehouse store to date (110,000sq ft) this week but also trials small format like a number of retailers, we ask: is there still a place for 'big box' retail stores in the UK?


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