Essential reading for retailers and suppliers in the home improvement market

Ground-breaking virtual reality store browser shortlisted for award

Published: 24 March 2017 - Fiona Garcia

UK-based GoInStore, a real-time technology that enables customers to virtually visit and browse a retail store, has been named as a finalist in the “Retailing Technology of the Year” category of the National Technology Awards 2017. 

Judges believe GoInStore enables retailers to deliver an entirely new way of shopping online
Judges believe GoInStore enables retailers to deliver an entirely new way of shopping online

GoInstore was shortlisted for the award as a result of its cloud-based retail technology, which allows customers to browse online and be taken “in-store”, in real-time, via smart glasses worn by sales staff. Visitors to retail websites simply click on the “GoInStore” button from any product page, which then launches an online video facility that allows them to see ‘through the eyes’ of the assigned sales person’s smart glasses.

The judging panel for the National Technology Awards commented that, by facilitating live, immersive one-way video streaming and two-way audio connection between website visitors and in-store staff, GoInStore is empowering retailers to deliver an entirely new way of shopping online. In addition, GoInStore’s server infrastructure and artificial intelligence can quickly analyse online behaviour to ensure that shoppers are connected to the representative best placed to serve them for their individual needs and interests.

The National Technology Awards are the most comprehensive celebration of the latest UK technology innovations, designed to celebrate the pioneers of new technology and help drive standards and encourage excellence. The winners will be announced at an awards ceremony on May 17, 2017 at the Millennium Hotel London Mayfair.

Commenting on the award nomination, GoInStore CEO and Co-Founder  Andre Hordagoda said: “We are delighted to have been shortlisted for the “Retailing Technology of the Year” award. The National Technology Awards is one of the most recognised awards events in the UK and being given accreditation by the judges as one of the best retailing technologies of the past year is a true credit to us and our first-person shopping solution.

“Over the last year, we have seen many retailers looking to blend web-based shopping with a real-time, in-store shopping experience, and we have been perfectly positioned to help them achieve this. 2016 was a big year for us, working with the likes of Marriott Hotels and Axel Agrigato and we are excited to continue with our success and growth this year and beyond.  We are very much looking forward to the awards, and meeting with other innovators in the technology space.”

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark

What do you think?


With summer now in full swing, how are sales in your outdoor living categories faring?




Latest reader comments

re: Screwfix ranks first in customer satisfaction survey

Alan Collins
I feel that I have to write to Screwfix to thankyou for your helpful staff at your store at Unit 5 Mucklow Hill Trading Estate B62 8DF. As ...

re: Toolstation.com excels in Which? website survey

Philip Gill
I have just returned from the Cirencester branch after bying a disc cutter, the help in selcting the best one for the job was great and for ...

re: Kingfisher says goodbye to another director

bq bob
More redundancies in stores as they get rid of dedicated showroom staff and merge the role with goods inwards and are cutting the The ...

re: Bunnings reveals locations of the three further UK pilot stores

cath
When will the store in milton keynes be opening....

Most read stories

Jobs Board

Sales Representative/Territory Manager

South & West Yorkshire

Salary dependent on experience

Toolbank is the U.K. and Ireland's leading wholesale distributor of tools and hardware products t...

Apply