European sales director Simon Damp has become a regular demonstrator of Gorilla Glue products on live TV shopping channel QVC after being approached by the channel during a Totally DIY show four years ago.
At the time bosses at QVC were struggling to find appealing DIY products with strong branding, and were keen to snap Mr Damp up as the face of Gorilla Glue on the channel. He said: "I was extremely nervous the first time I appeared on QVC. Live TV is a totally unique experience and demands a lot of you.

"All at once, you are trying to remember what you have to say; focusing on talking to the camera, interacting with the presenter and doing your best to demonstrate the products. And whilst all this is going on, you have the producers talking to you and giving you direction through an ear piece!"

Mr Damp has now appeared on the shopping channel nine times, the most recent being just yesterday, with each live session lasting between six and eight minutes.

Gorilla Glue said the impact on sales has been "dramatic and immediate" and has also resulted in a spike in traffic to the website following each one of Mr Damp's appearances.

Mr Damp added: "I am glad I took up the opportunity with QVC, and wouldn't be without it now. And if I get fed up of selling glue, I know could always host my own game show!"