Glee unveils all new branding
Published: 2 May 2017 - Jenny Wonnacott
The Glee show has updated its branding and website once again as it begins to gear up for its September outing at the NEC.
Glee is changing and evolving with its market, which means a new look for the iconic show
“Bolder, bright and brimming with freshness,” the branding has been rolled out across Glee's marketing collateral, website and the show itself and is, according to the marketing team, “reflective of the changes taking place at the exhibition.”
Following continued growth in recent years, Glee is developing to meet the evolving needs of the market it represents. The new look has been designed to breathe new life into Glee, creating a visual backdrop that is both modern and relevant, and unlike anything that the show has seen before.
The inspiration for the innovative design came from leading trend forecasters, WGSN’s latest research. From the colours that will be ‘in’ throughout the coming season, to creating a look that packs a punch, Glee’s new creative is set to inspire and excite both exhibitors and visitors alike.
Featuring a bold new colour palette of the latest pantone colours, the new logo will be supported by new sector specific logos, designed to make navigating the various aspects of the show much easier. The overall branding also benefits from using photographic negative images that together with the new colours create a real eye-catching and contemporary design.
Glee’s Event Director, Matthew Mein, said: “Glee is changing; it’s growing and maturing. The last few years have been a period of notable change for the exhibition, and now felt like the right time to launch the show with a brand-new look and feel, featuring a design that feels both relevant, timely and modern.
“Glee’s proposition regarding both its added-value show features and new product innovation is very much focussed on latest trends, and we wanted to carry this theme across all aspects of our planning. It’s a very different look for Glee, but I believe it is reflective of the evolution that garden retailing is currently undertaking, and I hope that our exhibitors and visitors will like the changes as much as we do.”
Glee 2017 runs from September 11 – 17 at the NEC, Birmingham.