Sales of exhibition floorspace at Glee 2010 are more than 20% higher compared with this time last year, members of the Garden Industry Manufacturers' Association heard at its AGM yesterday.
Glee show director Daniel Thurlow said: "Since Glee 2009 we have introduced several initiatives to ensure that Glee is the most effective show for the industries it represents - in terms of both cost and value... Our strategy to grow core gardening, which represents one of the key draws to the show for retailers and buyers, has clearly gone down well!"

He continued: "We have also worked hard to ensure that the show continues to deliver innovation at every step, and already we have witnessed a strong response to this. The 2010 show has booked over 50% more new companies compared to this time last year - meaning Glee's proposition to offer something that cannot be seen anywhere else is strengthened even more for the 2010 show."

Glee's dedicated garden care sector has also witnessed a significant 40% rise in sales compared to 2009, with several leading brands, including Gardman, Bosmere and The Scotts Miracle-Gro Company, confirming their attendance.

Mr Thurlow said: "Leading brands are also an essential part of Glee and we believe it is vital to capture as many of these as possible. Glee 2010 is already home to a number of companies that did not attend during recent years, and we expect to see this figure increase significantly over the coming months as Glee's offering continues to grow even stronger."