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Garden centre reports 70% sales boost after £1m makeover

Published: 12 June 2009
Golden Acres group's investment in John Browns Garden Centre pays off after two years of hard work.
Garden centre reports 70% sales boost after £1m makeover
John Browns Garden Centre in Three Legged Cross, Dorset, has reported a 70% overall sales boost for the four months to April 2009 following its £1m makeover.

The Golden Acres group acquired the site two years ago and renovated virtually every section of the centre.

Several new concessions now operate from the site, selling from their own shops in a 'village-square' entrance to the centre. The coffee shop has also been refurbished, creating more room with various dining and coffee areas on different levels and two outdoor seating areas. Sales in the eatery are 100% up on last year, according to the garden centre.

A new outdoor plant area offers more display areas and allows the centre to stock a greater number of plant varieties. As a result, John Browns has also experienced a 50% increase in plant sales compared with last year.

John Browns managing director Paul Richards said: "It's down to the new investment, the right staff pulling together and performing incredibly well, great management, help from our suppliers and getting the design right. We're very happy that customers are enjoying the improved atmosphere so much."

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