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Fiskars opens new office and names UK as key market

Published: 14 April 2015
Finnish tool giant Fiskars welcomes the Ambassador of Finland, Pekka Huhtaniemi, to officially open its new UK showroom and offices in Birmingham last month.
Fiskars opens new office and names UK as key market
Local business dignitaries, trade associations, industry leaders from the home and garden arena, and Fiskars employees witnessed Mr Huhtaniemi cut the ribbon to mark the opening of the 17th floor of the Mclaren Building in the centre of Birmingham.

UK Managing director and regional director for the company's south west European business John Grayson welcomed the guests, who were then addressed by Fiskars Europe president Thomas Enckell.

Also present at the occasion was new Fiskars ambassador, TV presenter, ethnobotanist and author James Wong, who signed autographed copies of his new book 'Grow For Flavour'.

Fiskars' new home in The Masshouse McLaren building - one of the Birmingham's tallest structures - incorporates a specifically-designed demonstration area and interactive product displays to showcase Fiskars garden and kitchen tools, as well as its other global brands: Gerber, Iittala and Royal Copenhagen.

Commenting on the move, John Grayson said: "This is an exciting time to be part of one of the world's oldest and yet most contemporary companies. We have been through an extensive development program in recent years and the opportunity to now re-position Fiskars UK into such an accessible location, within a welcoming and professional office environment that befits the quality of our brands and company values, is just tremendous."

Thomas Enckell added: "Fiskars will be strengthening our marketing position and expanding and the UK is one of the key markets in Europe. The UK is the most garden-loving country in the world and London has the most number of garden-loving residents in the world. This new facility shows our aspirations. It's a great view, lots of open space and gives us room to grow."


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