With Easter starting early this year, Fiskars has released its fifth multi-media Spring campaign just ahead of the bank holiday weekend.
Appearing around popular TV programmes and across core channels, the Fiskars TV advert will hit screens over the long Easter weekend and again on the weekends of the May bank holidays.

This year, Fiskars has developed a new advert featuring the new Xact Weedpuller, this time in a family setting with a man and his daughter undertaking the daunting task of weeding the lawn by hand. That's until the mother arrives wielding her Fiskars weed puller product.

The campaign is all part of Fiskars' aim to make gardening easy and enjoyable for all.

Fiskars trade marketing director Kerry Murfin said: "The early Easter weekend this year extends the Spring gardening season. We know the power of TV advertising, supported by an integrated campaign, to drive consumers towards our products instore.

"As always, we've been working closely with our retail partners to maximise the consumer experience, so they can easily find and purchase Fiskars products when they walk into our garden centres and DIY outlets."