Last year, retailers who took part in Plasti-kote's Christmas promotion saw a 54% uplift year-on-year in sales of metallic gold and silver, and glitter gold and silver, says the manufacturer.
Plasti-kote is currently planning its 2010 Christmas promotion and this year is making it easier for retailers to increase sales by presenting the festive sprays in a colourful counter display unit.
The 2010 promotion also includes glass frosting, suitable for use on clear glass and plastic surfaces, and ideal for enhancing Christmas displays. Plasti-kote is also preparing a strong PR campaign to support the promotion.